Stary Browar w Poznaniu / Old Brewery in Poznań
Stary Browar is one of the most popular shopping centre in Poznań, Poland. This is a place where everyday pleasures like shopping, business dinners, coffee with your loved ones, a night out with friends, have a chance to become an encounter with art. A place where everyone can touch, see, listen to art and, most importantly, take part in its creation.
During each sale season, marketing departments keep ahead of the competition by inventing new and latest sale posters to attract customers. While working on the communication solutions at the Stary Browar, we decided to break the trend and create an integral message that will support the brand recognition.
We have reduced the designs to a cost-effective typographic form with a limited palette, using only red and white colours. Fedra Sans, designed by Peter Bilak (Typotheque), is a typeface used in posters of the Stary Browar.