THE CHALLENGE
Attract Everyone
Among Catholics, Juan Diego Catholic Schools are highly regarded in the community. But followers of other faiths either weren’t aware of the school, or thought the schools was just for those of the Catholic faith. The agency was asked to create a campaign that would demonstrate the schools were open to anyone and at the same give the audience a reason to investigate further.​​​​​​​

THE SOLUTION
Be Included
Strong values and a robust academic reputation became the cornerstones of the new marketing materials. The tagline “Be Included” was paired with photos of real student and helped invite the audience to consider the school. Authentic videos and photography paired with the new tagline phrase succeeded in increasing interest and enrollment among all demographics.
Abby Shemwell feels included from the moment she steps on campus. The opportunities we offer create a safe learning environment for her to flourish as an individual alongside her peers.
Zach Hoffman, a student at Juan Diego, feels included in athletics because he can count on his teammates to be there for him. Sports have allowed him to create the best memories of his life with some of his closest friends.
Our arts program gives Alex Hernandez the opportunity to exercise his talents and do what he loves most. His teacher included him in a class that cultivates his passion while learning the value of pursuing a rewarding and satisfying artistic education.
Christian Carabajal feels like he has received a well-rounded education, primarily because we taught him the values of tolerance, acceptance, and respect. He’s not only confident to proceed to the next step in his studies, but to face any challenge in life.
Juan Diego Catholic Schools — Campaign Videos
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Juan Diego Catholic Schools — Campaign Videos

Juan Diego suffered from a public misconception that only Catholics could attend their schools. Because of this stigma, we helped them develop a Read More
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