UPDATING CHELSEA'S WEST STAND
THE MILLENIUM RECEPTION
The Millenium Reception is the main entrance way to the West Stand hospitality within Stamford Bridge and it is used by both match day premium members, special guests as well as hospitality and business clientele.
The reception required complete modernisation to get up to the high standard that has come to be expected from Premier League clubs, this meant a complete rip out and refurbishment was undertaken. The design took influence from the angles of the shots from Chelsea's Champions league winning penalty shootout, these angles created a sense of movement and energy throughout the space. A premium material palette was chosen with care and attention paid to how the materials complimented each other and subtle elements were included like gold detailing and tone on tone decals.
As well as installing a new tiled/carpeted floor, angled ceiling, turnstiles and completely cladding all walls with MDF/Glass panelling a bespoke reception desk was designed as well as a three dimensional illuminated relief of the new stadium due to replace Stamford bridge in 2020.
The main feature piece of the reception is the Century Club coin wall, this includes a cast gold coin with the name of each player to reach 100 appearances for Chelsea, this included several blank coins which can then be removed and updated when a new player reaches this milestone.
West Stand Lobbies
We were tasked with not only modernising the reception but also the 3 lift lobbies that were accessible from the lifts in the reception, the look and feel for these remained the same as the reception but was simplified as these are high traffic areas on match days and we wanted to keep the flow through the spaces moving.
West Stand Bars
With the rest of the modernisation being undertaken in the west stand the 2 bars in the suites were also updated and modernised to match the new look and feel.
The only part of the project that unfortunately did not go ahead was updating the board room, we maintained a similar stylistic approach as with the reception and lobbies but included a couple of feature items, like privacy glass, Trophy display cases and a laser etched 3D map of the borough of Chelsea.