Nike Air @ Selfridges
Working with Seen Displays to help realise their vision for a Nike Air installation at Selfridges in London.
3D Visuals were created to sell in the design concept of the installation to both Nike and Selfridges.
Plastic packing bags were used to symbolise lightness to create a minimalist backdrop to the shoes displayed on the walls.
Frosted acrylic blocks with coloured bubbles were used to make stylised shoe risers to display the product range on the central display table.