If Plan A is a standard, habitual, expected way of making something, then Plan B means to look at things in a different way, to find the fresh and unexpected solution and to make everything work better and brighter, comparing with the ordinary plan! This idea has created the basis of communication strategy and packaging design of «Plan B».

Working with the design, we got rid of superfluous things, such as the cliché and stereotypes of the category of energy drinks. The packaging of «Plan B» doesn't need any decoration because it is already the basis and the center of communication and has a continuous contact with the consumer. Sound communication became the result of the idea, where the packaging declares: «Plan B» drink is the alternative plan!