After four years, the agency's priorities changed and they stopped hosting the E3 events. I'm sure the campaign could have continued due to the flexibility of the core idea and the assets I built along the way.
Overall, it was a huge success, generating awareness for the agency (and it's videogame clients) with the exact audiences they were trying to reach. Attendance and demand for the event grew every year. Direct feedback from several of the attendees was that they looked forward to each new chapter arriving in their inbox every April.