2K Motion Capture Event Badges

2K needed a cool, street style badge design for their VIP guests and celebrity athletes at their motion capture event held at Rucker Park in New York City.
Event Photo
My Role
Art direction, design, typography and illustration for the badges.
Results & Pro Tip
The event was a huge success and there was a large crowd in attendance to see the athletes in the motion capture gear. Anticipating the large crowd, we produced a bunch of extra blank badges (always print extra blanks!). The athletes then autographed them and gave them out to fans in the crowd providing for a unique gift from the event.