Banking.com Branding & Web Design
Digital Insight (formerly Intuit Financial Services, now part of NCR) owned the premium domain banking.com
but wasn't using it. The team convinced the client that the domain could become a financial industry portal while providing a platform for Intuit's thought leadership initiatives.
Branding & Logo Design
A neutral sophisticated color palette of blue and gray was chosen for the branding. A sans serif typeface was a natural pairing to enhance the modern sophisticated look the site required. As the site was slated to be an industry portal — with many different experts & authors — we chose to set the type in all lowercase to increase the familiar tone and set it apart from more corporate offerings. With such an iconic name, it was difficult to create an original mark while avoiding financial industry tropes. To that point, we chose to use the "dot" in Banking.com as a starting place. Focusing on the "b" and bringing both a square and rounded lettering, set at angle and bleeding outside of the circle, we designed a mark that held it's own without the accompanying full text. It also served as an excellent mark on social media.