NEXT LIBERTY
Heading for an award-winning programme
Doing theatre is no children’s game. But its result is naturally meant for kids and adolescents – at least when you take Next Liberty. As one of the five most successful theatres for a young audience in all German-speaking territories it hast more than 65.000 visitors a year. And those always get a picture of the new programme in advance: with the “Jahresvorschauheft”, the next year’s preview.
The motto of the “Jahresvorschauheft” 2016/2017 was “Hauptsache”, a German wordplay, which can mean “the main thing” but also “matter of the head”. This is why the booklet revolves around ideas, dreams and fantasies, that emerge while skimming through. The goal was to let the children’s imagination flourish and to interest them in theatre, once they read the texts and see the pictures and illustrations.
Credits:
Customer: Next Liberty
Concept: Next Liberty, Lena Wurm & Nicole Lugitsch
Project management: Laura Kalcher
Art Direction: Nicole Lugitsch & Natascha Triebl
Graphic Design: Lena Wurm
Photography: Alex Krischner
Concept: Next Liberty, Lena Wurm & Nicole Lugitsch
Project management: Laura Kalcher
Art Direction: Nicole Lugitsch & Natascha Triebl
Graphic Design: Lena Wurm
Photography: Alex Krischner
