P.V. Sindhu wouldn't have been P.V. Sindhu, had she not stepped out into the sun.
By paying a tribute to her through this magazine ad, Joy Hello Sun salutes every woman in the country who is stepping out in the sun everyday, unafraid of pursuing her dreams and passions. Beauty lies in her confidence and Joy Hello Sun celebrates the radiant spirit of the everyday confident woman.
Beauty or femininity is not necessarily associated with being delicate or with softness. Femininity lies in a woman's strength. There are women, who with their indomitable spirit have broken stereotypes to work in male dominated professions, shrugging off all the physical and mental challenges that come their way. One such woman is Ms. Rajkumari, one of the first female cab drivers in India. By saluting her, Joy Hello Sun celebrates the fighting spirit of those women who are battling the sun and other extreme conditions everyday.
Concept & Copy: Suchetana Ghosh
Art: Sanjib Chandra Mandal
