Nike 706 Centre Lebron 6 Experience
Interactive Basketball Training Exhibition + Game Court
Nike 706 Centre was an innovation in sport activation held in the culture centre in Beijing Art District. It’s goal is to elevate and cultivate NIKE products and sport experience for young sport enthusiasts.
For Lebron 6’s launch, the centre was transformed into an adaptable space that seemlessly combined an digitally aug- mented Lebron coaching exhibit and professional basketball game court in one.
Six zones were created & dedicated to each of his 6 signa- ture moves; DUNK, STEAL, POST UP, PASS, FADE AWAY, DRIVE. Spaceship like machnical cylinders were hung from the ceiling according to the zones & could be elevated or relegated to transform the space into a basketball court or training exhibit. Lowering the cylinders would activate Leb- ron’s 3D hologram gaving a face to face coaching experience to each basketball fan.
Credits
Design Director: Mike Delaney
Design: Queenie Yehenala, James Qu, Jay Chi
Achitect: MQ Studio
Contents: Dan
Design: Queenie Yehenala, James Qu, Jay Chi
Achitect: MQ Studio
Contents: Dan
