What started out as a public gorilla art project gained momentum to become a interactive home-ware and went on to be exhibited in international design fairs. The project spanned from product development, marketing, exhibition design and a social platform.
There was a time when your written words mattered... They were stored, treasured & relived. Those times are gone, replaced by disposable messages that disappear into the digital abyss. We created a product to immortalise those memories and keep them forevermore.
Starting from the ground up to have messages live in the real world.
Beyond conceptualising the product & working through the various manufacturing hurdles, we created a strategy to validate the products worth & promote it with near zero investment.
A platform to immortalize your memories.
Our home base was not created to purely inform consumers about the product, it served to inspire the possibility of messaging, capture submissions & drive purchase of your own or other peoples memories.
Generating interest with guerrilla art installations.
Submissions from our platform were used as content for a series of street art installations spanning 4 continents, widening the gap of talk-ability from product design into lifestyle and beyond.
A late night stroll through New York City.
Wanting to show first hand the immortality of messages in the real world, we rendered our manifesto across the streets of Manhattan, filming the process to explain our product for the purpose of our Kickstarter campaign.
Exhibiting in Tokyo with the words best designers.
We were delighted at the invitation to exhibit at DesignTide Tokyo in 2011. Being Tokyo Design Weeks most exclusive exhibition gave us a chance to gauge our products popularity amongst the public, media & retailers.