We were briefed to create a colorful & energetic mannequin statement which bring 27 SP15 W’s looks alive.
Guests should be able to walk through the mannequin groups and interact with them.
The aesthetic of the design should align with the positioning of Nike’s ‘HER’,
a 19 yrs old modern girl of fitness.
a 19 yrs old modern girl of fitness.
Instead of creating a large scale worrior alike mannequin platform which Nike often does, we want to focus on on individuality which the Generation Y is about.
A cluster of colorful and funky platforms are designed to bring the character of ‘HER’ alive.
Each platform is slightly different, which keep stimulating viewer’ eyes.To make sure, all 27 looks are explored and remembered by their audience.
Each platform is slightly different, which keep stimulating viewer’ eyes.To make sure, all 27 looks are explored and remembered by their audience.
Each platform carries 2-3 different category mannequins as a small group, which represent the theme, ‘train to run, run to live, live in style.’
After walking through the 12 groups, we hope to inspire viewer about the endless possibility of styles in a 19 yr girl’s fitness life.
