The Cloud St concept of ‘Making retail a reality’ positions Xero as an essential tool for emerging small businesses across Australia.

During pre-launch phase,  a timelapse VR experience were created where the audience watched the the empty store transform into booming retail hub.

The activation was held at Xerocon South and was designed to inspire our advisor network to recruit their small business clients into the travelling pop-up store.

Below is the set and camera arrangement of the VR video.

Recruitment Visual 

Recruitment visual for fashion business

Recruitment visual for food & beverage business

Recruitment visual for building business