Inbound marketing strategy for travel agency
The brief
Grupperejsebureauet is a travel agency specialised in arranging group travels for high schools. They had a wish to get more qualified leads of high school teachers and get a more strategic approach to their digital efforts,
Developing buyer personas
The first step was to develop buyer personas and thus understanding the different types of teachers who arrange study trips. Based on the buyer personas, the website was designed in order to prioritise the right content at the right time for the visitors. Further, the website was created as a platform for quality content - an essential part of the inbound marketing strategy.
Creating an inbound marketing strategy
The buyer personas - and their buyer journey - were further the point of origin for an inbound strategy. The strategy was developed around the entire inbound process in order to attract visitors to the website with SEO-optimised content, generate qualified leads and workflows both in order to convert leads to customers and to delight once a lead has become a customer
Image concept for Grupperejsebureauet:
