New website design for Danish high school
The brief:
Gribskov Gymnasium (Gribskov High School) has three target groups at their website; current students, potential students, and parents - each of which has different demands, which should be met at the new website. Further the administration at the high school had troubles with a complex website system, which created a bottleneck for them. This resulted in a website, which was not updated with news and pictures, thus not appealing to the target groups.
Understanding the segments:
We scheduled a workshop with the school and two students in order to develop buyer personas for the segments. This was necessary in order to create an appealing design with the correct features for the segments. Further it provided the basis for prioritising the content and creating UX. This preliminary step was the basis for the final result.
The solution:
The new website design had to incorporate the school colours of blue and shades of green as well as the leaves, which represent the local nature of Denmark's oldest forrest. The new design was more simple and aesthetic, but still in line with the school's identity. The website was implemented in Umbraco CMS for a user-friendly experience for the administration, who now easily can update the website with news and pictures.
