The brief:
As a therapist the client had a wish for his brand's visual identitet: to signal trust and equal communication between people. The logo and visual identitet had to communicate his values and therapy philosophy.
The logo:
The two faces in the logo represent the equal communication between the client and therapist - a human to human interaction. The overlap signals the 'common denominator' in the communication. Further, the facial expressions expresses a feeling of a united front towards challenges.
Website design:
It was an important factor that the website design had a clean look, without being clinical, had a professional look but not exaggerated. This was achieved through the use of large and calm images - many of which of himself, which gives a feeling of direct communication when already at the first encounter with the website.
The different modules and content of the website were prioritized and designed to create a natural flow when visiting the website.
