IDENTITY DESIGN - ILLUSTRATION - STRATEGY
Problem
It’s all too easy today for young peopleto get down about trivial circumstances we cannot control. I want to combat this
and rebrand the tough love mentality to suit the millenial girl gang to encourage and remind them of their strong, fearless and resilient attitude they need to be successful and independent.
and rebrand the tough love mentality to suit the millenial girl gang to encourage and remind them of their strong, fearless and resilient attitude they need to be successful and independent.
Solution
Tough Love is a brand which promotes and encapsulates this resilient and fearless mentality, it does so through on biker inspired illustrations and visual language on products we come in to contact with on a daily basis. This is items such as a notebook or calendar.
