IDENTITY DESIGN - EDITORIAL - STRATEGY 
Brief
We are asked to create a design solution, or series of, for something that we care about to inspire, amuse or even shock Design Bridge. “Make us sit up and take notice and execute it beautifully.”

Solution 
In response to the brief we immediately decided we are passionate about survival. In particular surviving turbulent circumstances we cannot control but can create a negative impact on our mentality. VÆRE (pronounced vee-air) is a clothing brand which encapsulates the philosophy of Hygge but tailored to suit British needs. The brand aims to promote positivity and good health in mind and body.
VÆRE
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