TRIM MAGAZINE
Trim magazine was an editorial design project created to better understand the process and development that is required in the competitive workplace. Trim is a lifestyle fitness magazine that focuses on helping women between the ages of 18–30 learn how to eat better, become more active and learn how to workout safely and efficiently. Trims goal is to help women learn how to live a healthier lifestyle and learn to love themselves for who they are.
The goal for the magazine was to design the layout that was simple so that it would be easy to follow and not be too distracting from the main content of information. The magazine uses a variety of bright vivid colours in order to help promote positive energy and healthy choices. Colours such as green and blue help promote healthy choices of helping the viewer feeling fresh and rejuvenated. While the colour orange and purple help promote positive energy to the viewer to help pump up the reader. The majority of photography used in the magazine are close up shots of objects that are important to a healthy lifestyle. The magazine tries to avoid too many images of people because it helps prevents the reader from comparing their image to someone else. This helps the viewer slowly become more appreciative and aware of their own body’s appearance. A serif and sans-serif font are used throughout the magazine to help create a contrast between the main message and content of each page. The headers and subheads of each page are all in bold sans serif fonts. This is important so that the reader can understand the importance of each topic that each page is providing to them. The body of each text is in a sans serif font to help with a more fluent readability. This also helps create a more feminine atmosphere within the magazine.
