Bluegreens

Kids wear private label from organic cotton

Collection. Main idea is to involve kids into building of a sustainable relationship with nature. Kids hand paintings and drawings for mono prints. Simple graphic elements for fabric patterns make reference to simple life principle: easy food, easy life.

Packaging is made of raw materials to emphasize the nature friendly brand concept. Brand pattern for gift packaging refers to sea animals scale to reinforce the naming impact.

Brand, naming, collection concept, design, packaging – Trendsquire Bureau, 2015

art-direction – Anna Butusova

naming / packaging – Ksenia Lery

design – Alina Shtein, Tatiana Vylegjanina

project management – Anna Prokhorova

Thank you!