Baby clothes and kids wear, Ekaterinburg
Affordable sets of baby clothes for middle class mums. This manufacturer from Ekaterinburg made the choice of supporting new mums in preparing first days of their babies with sets of clothes to be changed many times a day.
Historical brand became too narrow for the idea of motherhood happiness. So the decision was taken to re-brand the company and make all assortment part of one concept, one collection.
Re-branding, print creation, collection, brand consulting by Trendsquire 2016
art direction – Ksenia Lery
design – Marussia Bastrykina
prints – Alexandra Boro, Olga Avdieva
project manager – Anna Prokhorova
