“Nothing superfluous much personal”

When the experience of living in the moment become a statement. New type of design appear to satisfy new adult consumers. Inspiration is made from sensitive perception

of environnement: shadows, reflexions, memory pictures.

Bedding sets designed for manufacturer TDL Textil (Ivanovo). Target audience – young couples from Moscow and 9 others big cities of Russia with emotional driven group exclusive life strategy (hedonistic, early followers). The collection is designed to be sold in 2016/17 in non-food supermarket and e-commerce.

Concept, design, naming, packaging – Trendsquire Bureau, Moscow, 2016.

art-direction / naming – Ksenia Lery

design – Olga Avdieva

photo – Tanya Lisovskaya

project management – Anna Prokhorova

Thank you!