Wool coats for girls and boys, Kemerovo
To be well dressed going to the school with uniform skirt and jacket, girls need to find an relevant coat. This manufacturer, grown on basis of classic soviet coat production, decided to make this traditional piece of wardrobe elegant and full of self-esteem.
The first line of coats is made from natural wool fabric. The second one with mixed fabrics to make it more affordable.
Naming, concept, branding, collection trend support, shooting support.
naming – Anna Prokhorova
art direction – Ksenia Lery
design – Ksenia Lery & Anna Butusova
project manager – Ksenia Lery
