The logotype for the new TV channel METRO emphasizes its urban character. We based its structure on a variety of allusions to iconography and phenomena linked to urban metro systems. What we created is a dynamic, open system which works equally well in print as on-air.

case study:
Creative Direction: Robert Mendel, Jacek Walesiak, Wojciech Dagiel, Katarzyna Sośnierz
Art Direction: Robert Mendel, Jacek Walesiak
Graphic Design: Robert Mendel, Jacek Walesiak
Motion Design: Piotr Wójcicki / Driftwell
Sound Design: Wojciech Dagiel
Studio Dźwiękowe: Rytmika