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    Bodyport is a San Francisco based start-up dedicated to the development of at-home cardiovascular monitoring technologies at the reach of everyon… Read More
    Bodyport is a San Francisco based start-up dedicated to the development of at-home cardiovascular monitoring technologies at the reach of everyone. Their first product comprises a cardiac sensor whose design allows continuous cardiovascular health monitoring. The device provides a complete health status photograph from the user based on algorithms and personalized information through their mobile application. The technology generates possible cardiac problems predictions that promote preventive action from the user. Bodyport is backed up by investors including: Y-Combinator, Rock Health & Playground. The graphical identity communicates with clarity what the company represents: Technological products in the health industry. The icon represents the main attribute for its products: "Technology for the heart." It features a digitally animated version where heart-beats can be identified and a 2D version that allows printed brand applications. The warm colors were selected to add a human touch while the geometrical and friendly typography was employed to obtain a balanced result. The brand patterns originate from the icon's design, creating a circular system. Through repetition and hierarchical placement, the patterns can be manipulated to generate textures into diverse brand applications. With the patterns, a dynamical graphical language is produced while encoding: metrics, insights & results. The website's objective aims to educate the user about Bodyport's technological attributes through simple and friendly graphical representations on an informative tour. The identity system manifests around the navigation while the visual breaks and interaction strengthens the content and communication with the user. Read Less
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Bodyport Inc.

Bodyport is a San Francisco-based start-up dedicated to the development of home health technologies.
Their first product — a smart scale with cardiac sensors — detects key indicators of health through the feet. Bodyport is backed by investors including: Playground, Y Combinator, and Rock Health.

The brand’s graphics clearly communicate the company’s identity: accurate & approachable health technologies. The icon represents the product’s core tagline: "Technology with heart." The logo comes to life as a digital animation that mimics a beating heart, as well as a 2D version for printed brand applications. Warm colors and the geometric typography were selected to balance the friendly yet high-tech brand.

The brand pattern originates from the icon's design, creating a circular reference. Through repetition and hierarchical placement, the patterns can be manipulated to generate textures in diverse brand applications. The patterns create a dynamic, graphical language that reinforces the ideas of precision metrics and insights.
The website aims to educate the audience about Bodyport's technology through friendly graphics and simple navigation. The visual breaks and interactions strengthen the content and the communication with the user.







Bodyport es una start-up ubicada en San Francisco, dedicada al desarrollo de tecnología de monitoreo cardiovascular desde casa y al alcance de todos.

Su primer producto es un sensor cardiaco cuyo diseño permite realizar el monitoreo continuo de la salud cardiovascular. El dispositivo provee una fotografía completa del estado de salud del usuario basada en algoritmos e información personalizada a través de una aplicación móvil. La tecnología permite tener una predicción de posibles problemas cardiacos y así promueve la acción preventiva por parte del usuario. Bodyport es una compañía respaldada por inversionistas incluyendo: Y-Combinator, Rock Health y Playground.

La identidad gráfica comunica con claridad de lo que se trata la compañía: Productos tecnológicos en la industria de la salud. El ícono representa el atributo principal de sus productos: "Tecnología para el corazón." Cuenta con una versión animada digital donde se pueden identificar latidos y una versión 2D que permite aplicaciones impresas de la marca. Los colores cálidos se seleccionaron para dar un toque humano, mientras que la tipografía es geométrica y amigable para obtener un resultado balanceado.

El patrón de marca surge a partir del diseño del ícono creando así un sistema circular. Por medio de repetición y jerarquías, el patrón puede manipularse para generar texturas en las diferentes aplicaciones de marca. Con este patrón, se crea un lenguaje gráfico que codifica de una manera más dinámica: métricas, visión y resultados.  

Su sitio web tiene el objetivo de educar al usuario acerca de los atributos de la tecnología de Bodyport por medio de representaciones gráficas sencillas y amigables en un recorrido informativo. El sistema de identidad se manifiesta alrededor de la navegación mientras que los descansos visuales y la interacción fortalecen el contenido y comunicación con el usuario.