LOSTFINLAND.
Good design is as little design as possible. [Dieter Rams]. Good design
Good design is as little design as possible. [Dieter Rams]. Good design
Sirtaki a Helsinki. René Aubry.
Sometimes, we need to get lost in order to find our way. Finnish woods are the perfect place for that. In this country, covered by lakes, you never know whether you're on an island or on the mainland.
It is easy you fall in love with its generous nature which will give you wild berries, mushrooms and river fishes. Listening to the silent lake while admiring the misleading reflect of the trees on the water is a gift for your senses.
Reconnecting with nature reminds us of how busy and overloaded our lives are: too much stuff, too much food, too many activities, too many relations, too many words and too many thoughts. And brings us back onto the path of simplicity, envied so many times but followed so little.
The mystical link between Finnish people and the nature has always influenced Finnish design whose practicability is attributed to their former poverty. Finnish people are surrounded by design. This year, Helsinki is the world capital of design, an honor which is given every two years to the cities using design as a tool for social, economical and cultural development.
I could not leave such an inspiring environment without a gesture of gratitude to Finland for its wild and peaceful sceneries. The next images tell my personal experience in the country and aim at expressing the simplicity, symbol of humility, purity and naturalness that arise from Finland and its people.
Mustikka.
Savotar.
Kahvi.
Vesi.
On Golden Pond.
Fury.
Mökki.
Kirkko.
Heaven.
During the creative process, getting lost is in some terms creating chaos around us, generating many ideas to end up with a good one. Simplicity requires complexity in order to exist, as well as one has to get lost in order to find his way. The result of challenging complexity, concentrating on essential elements, and getting rid of others, will lead us to simplicity.
Perfection is finally achieved, not when there is no longer anything to add, but when there is no longer anything to take away. [St Exupéry]
