Manulife Singapore was trying to establish more brand presence by recruiting more agents from other insurance brands and also reach out to new prospects which may have interests in this field. This kit will be a tool for recruiting agents to better explain the company's direction and the potential future that awaits new Manulife agents.
The idea came from "Green" as Manulife is the one and only big insurance provider that uses green as its brand colour. With that, the big message, "The Grass is Greener at Manulife" was formulated.
The whole recruitment kits thematic visual surrounds grows and also the using a big field of grass to represent the future is far and wide and full of potential for grow. Towards the end of the booklet, we also featured a few success stories of their agents.
