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    Dell Singapore launched a new laptop using an event to raise its brand awareness.
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Dell Singapore launched a new laptop using an event to raise its brand awareness. The event ‘Power Game’ was an islandwide treasure hunt which the participants were required to complete certain tasks to win rewarding prices from Dell. An event logo and key visuals were created to strengthen its branding and generate excitements. These were incorporated in all marketing and communications materials.
Poster
A5 Flyer
Pull-up Banner
Facebook Page Timeline Banner and Tab
In-Store Tentcard
T-shirt
Game Station Instruction Card
 
Next Game Station Clue Card