OMG Hong Kong wanted to send out a greeting to all their customers with an interesting message attached to it instead of just a simple greeting in the most cases with Ecard.
So a story was proposed with a message that the year of rabbit is here to take over the year of the tiger and to tell a story that the bad year is coming to an end and will be replaced by a more agile and optimistic year. So after drawing some inspiration from the heritage of Hong Kong being the capital of Kung Fu movies, this story was born.
Most clients who received this eCard were very amused by the cute rabbit and how the Kung Fu elements were used as a pun in the greetings.
