Mark Goh's profile

Chandler Education Group

Chandler Education Group
A New Approach to Education Philosophy
Most education systems in the world today are an evolution of an education philosophy developed for the 19th century Industrial Age, which prized uniformity and conformity. As a result, the creative talents and potential of many young people are not transformed by education into a narrative of possibility and productivity. On the contrary, many students in the world today feel alienated by their school environment rather than empowered or inspired by it.

Chandler Education is working to develop a new approach to education centred upon creativity and values. This ‘whole mind, whole person’ philosophy is anchored in classical Greek traditions which focused on a balanced approach to developing mind, body and spirit.

This logo was proposed to represent a redefinition of education, a rebirth of a new idea and the transformation which the brand envisioned for the future of education.

Phoenix which is a mythical creature that can live forever and have cross cultural meaning of raising from the ashes and reborn, redefine and soar into higher ground, education also serve as a transformation agent for the world especially for communities in the emerging countries.

For more informations, visit www.richardchandler.com



Chandler Education Group
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Chandler Education Group

This is a brand design proposal for Chandler Education Group done in 2011.

Published: