Coordinates Collection Website
BRANDING, PHOTOGRAPHY, TYPOGRAPHY, WEBSITE
Client COORDINATES COLLECTION
Art Direction & Design JADE JARIYA
The Coordinates Collection website redesign required rethinking the visual and conceptual representation of the brand. The main challenge was communicating the customizable jewelry message. The solution was in simple photography and minimal typography, reflecting the elegance of each Coordinates piece. The jewelry is always front and center, easily showing the unique latitude and longitude numbers featured on each piece. The end result is an elevated brand through an effortless, intuitive, and beautiful online experience.