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    The Coordinates Collection website redesign required rethinking the visual and conceptual representation of the brand. The main challenge was com… Read More
    The Coordinates Collection website redesign required rethinking the visual and conceptual representation of the brand. The main challenge was communicating the customizable jewelry message. The solution was in simple photography and minimal typography, reflecting the elegance of each Coordinates piece. The jewelry is always front and center, easily showing the unique latitude and longitude numbers featured on each piece. The end result is an elevated brand through an effortless, intuitive, and beautiful online experience. Read Less
    Published:
Coordinates Collection Website
BRANDING, PHOTOGRAPHY, TYPOGRAPHY, WEBSITE
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Client  COORDINATES COLLECTION
Art Direction & Design  JADE JARIYA


The Coordinates Collection website redesign required rethinking the visual and conceptual representation of the brand. The main challenge was communicating the customizable jewelry message. The solution was in simple photography and minimal typography, reflecting the elegance of each Coordinates piece. The jewelry is always front and center, easily showing the unique latitude and longitude numbers featured on each piece. The end result is an elevated brand through an effortless, intuitive, and beautiful online experience.
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