ART DIRECTION, BRANDING, PACKAGING, PRINT, WEBSITE, ECOMMERCE
Client LE BLOC
Art Direction & Design JADE JARIYA
Le Bloc provides a way to wear your favorite letters, words, or names. The collection is comprised of bracelets, necklaces and rings featuring blocs engraved with a single letter in the finish of your choice. I led the art direction and vision for the brand, creating a unique voice and character that parallels the playfulness of the company’s concept.
The brand guidelines were started from scratch, so I was able to lay the groundwork for many aspects of the
jewelry company. This included work on a logo, typography, color palette, patterns, graphic language, packaging,
photography style, signage and displays, and the voice.
A few photos were sourced from bloggers and other fashion brands to show the ideal style and mood for Le Bloc.
Lastly, I designed the website that introduces the brand through soft colors and clean imagery, with an emphasis on
keeping the brand fun yet refined.