ART DIRECTION, BRANDING, WEB DESIGN, PACKAGING, PHOTOGRAPHY, PRINT, TYPOGRAPHY
Client LE BLOC
Art Direction & Design JADE JARIYA
Le Bloc provides a way to wear your favorite letters and/or words. The collection is comprised of bracelets, necklaces and rings featuring blocs engraved with a single letter in the finish of your choice. I led the art direction and vision for the brand, creating a unique voice and character that parallels the playfulness of the company’s concept. The brand guidelines were started from scratch, so I was able to lay the groundwork for many aspects of the jewelry company. This included work on a logo, typography, color palette, patterns, graphic language, packaging, photography style, signage and displays, and even the voice. A few photos were sourced from bloggers and other fashion brands to show the ideal style and mood for Le Bloc. Lastly, I designed the website that introduces the brand through pretty pixels and colors, with an emphasis on keeping the brand fun yet refined.