St. John Knits
BRANDING, ECOMMERCE, WEBSITE
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Client  ST. JOHN KNITS
Agency  CORRA
Visual Design  JADE JARIYA
UX Design  JADE NAKABAYASHI



   
OVERVIEW


St. John Knits is a high-end luxury brand that was founded in 1962, on the premise of a simple and elegant knit dress. Since then the brand has evolved, but their collections remain effortless, alluring, and refined. Their core is in innovate knits and expert craftsmanship, using only the finest materials. Their brand and website needed to evolve as well, to reflect the same meticulous attention to detail as their products possess.
   
GOALS

​​​​​​​The primary focus of the rebranding and redesign was to elevate the overall aesthetic. Every design 
detail needed to be beautiful and compliment their products without being distracting or overpowering. 
Their website also needed a fresh perspective, with a simple and intuitive experience.
   
APPROACH

Working closely with the St. John Knits team, we transformed their brand look and feel. We made sure to keep their roots 
and history in mind, updating elements and details in subtle but powerful ways. We developed a language of clean, modern lines, a 
black and white color palette, and a combination of an elegant serif paired with a sans-serif.
  
   
   
HOMEPAGE
   
   
MEGA MENUS
   
   
HOMEPAGE MOBILE DESIGNS AND MENU
   
   
BRAND STORY PAGE
   
   
PRODUCT LISTING PAGE MOBILE DESIGNS
   
   
PRODUCT DETAIL PAGE
   
   
PRODUCT LISTING PAGE
   
  
PRODUCT LISTING PAGE AND FILTER MENU
   
  
St. John Knits
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St. John Knits

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Tools

Creative Fields