ART DIRECTION, BRANDING, WEBSITE, ECOMMERCE
Client COORDINATES COLLECTION
Art Direction & Design JADE JARIYA
Coordinates Collection is a jewelry company that creates unique, customized pieces that tell your personal story through latitude and longitude coordinates of your choice. Founded in 2013, the brand was in search of finding its voice and a means of communicating its inherently confusing concept. They brought me on to the team in early 2015 to own all marketing and design projects and to truly refine the aesthetic. The projects spanned over multiple mediums and included packaging, brand style guide, marketing campaigns, email designs, website designs and print collateral for trunks shows, wholesale and in-store signage. Over the next few months, I evolved the brand into what it is today: modern, elegant and timeless with a hint of high-end luxury.
CAMPAIGN AND MARKETING GRAPHICS
NEW PRODUCT LAUNCH CAMPAIGN
BRANDING AND PRINT COLLATERAL