The Beginners Guide to SEO: Get Found Online
If you are like most beginners, SEO can seem like an area you don’t want to touch. You know your business needs it to be found online, but you are probably afraid of taking the responsibility of handling the technicalities. When most people look at search engine optimisation, they assume it is complex and time-consuming. However, you only need to learn a few steps to be an expert in the area.
Why Optimise Search Engines?
First, understand that optimising search engines is what will help your business or brand rank higher in the search engine results. When consumers find you online and get the services or products they are looking for, the chances are that you will get more traffic to your site and get new visitors coming in. If you can’t be found on search engines such as Google, you miss out and have your potential clients make their purchases from competitors.
Understand that search engines are run by complex algorithms. This means you have to apply great effort to convince search engines your site deserves a top position. Ideally, SEO is an overall marketing strategy that compliments other tactics such as content and social media marketing. There are many aspects to it from the way other sites link to you to the content on your page.
How to Prepare for Success
In the initial stage, you must place your site for success by giving it a firm foundation. Your foundation must consist of Google AdWords, Google Analytics and Google Webmaster Tools.
Google AdWords- This is critical for keyword search. It is the tool responsible for helping you discover what users are looking for to allow you cater to their needs.
Google Analytics- This is the tool used to monitor how visitors are interacting with your site. It is necessary for your marketing campaign, especially since it is free.
Google Webmaster Tools- This is a powerful tool that allows you to view your site through the eyes of Google. It gives insight on how different sites are performing, any aspects that need to be fixed and the keywords that are doing well.
Search Engine Optimisation Leans on User Experience
Optimising search engines and user experience cannot be separated. Anything that touches search engines affects user experience and vice versa. For users to get relevant content from your site, you have to create an experience that satisfies their implicit requirements. If you are not focused on building a great product, it means search engine optimisation will suffer.
Since Google has so much power in the hands of the consumer, user experience tends to dominate the search engine market. Search engines monitor your site all the time for the cues of user experience. Therefore, the strengths you apply on marketing must translate into a language that is easily interpreted by the search engines.
Search Engine Optimisation is Keyword Driven
Experts say that keyword research is the backbone of optimising search engines, a statement which cannot be disputed as there are many statistics to back it up. If you are to triumph in optimisation, investing heavily in keyword research is not optional. Your site can only stand out among the million other pages when you optimise, and this has to start with keywords.
After gaining an understanding of what your target audience is looking for, everything else falls into place. Some of the tools you can use to sample keywords include Google AdWords Keyword Planner, Google Webmaster Tools, Google Trends and Google Suggests.
Google is King
For right keywords and other important aspects to work for you, there must be good content. The newest algorithm introduced by Google is putting a lot of emphasis on high-quality content instead of optimising on heavy keyword usage. It is important to understand that you must use calculated and well-placed keywords rather than having them stuffed in an entire write-up.
The best way to know if your content is good and useful is by checking your analytics, especially during the time users were on your page. Useful and good quality content attracts consumers and gets them to share your ideas on social media.
Check your External Links
External links are necessary for search engines, but you must ensure you are not linking to spam sites or those with inappropriate content. Confirm there are no broken links and that you are not selling links. Once you know the keywords to target, you can begin building links. Focus on directing links to relevant content and know that Google is keen on shady link building tactics.
Promote your site with techniques that are safe and those that work. Failing with SEO optimisation means your site is not running on its full potential.
Why Optimise Search Engines?
First, understand that optimising search engines is what will help your business or brand rank higher in the search engine results. When consumers find you online and get the services or products they are looking for, the chances are that you will get more traffic to your site and get new visitors coming in. If you can’t be found on search engines such as Google, you miss out and have your potential clients make their purchases from competitors.
Understand that search engines are run by complex algorithms. This means you have to apply great effort to convince search engines your site deserves a top position. Ideally, SEO is an overall marketing strategy that compliments other tactics such as content and social media marketing. There are many aspects to it from the way other sites link to you to the content on your page.
How to Prepare for Success
In the initial stage, you must place your site for success by giving it a firm foundation. Your foundation must consist of Google AdWords, Google Analytics and Google Webmaster Tools.
Google AdWords- This is critical for keyword search. It is the tool responsible for helping you discover what users are looking for to allow you cater to their needs.
Google Analytics- This is the tool used to monitor how visitors are interacting with your site. It is necessary for your marketing campaign, especially since it is free.
Google Webmaster Tools- This is a powerful tool that allows you to view your site through the eyes of Google. It gives insight on how different sites are performing, any aspects that need to be fixed and the keywords that are doing well.
Search Engine Optimisation Leans on User Experience
Optimising search engines and user experience cannot be separated. Anything that touches search engines affects user experience and vice versa. For users to get relevant content from your site, you have to create an experience that satisfies their implicit requirements. If you are not focused on building a great product, it means search engine optimisation will suffer.
Since Google has so much power in the hands of the consumer, user experience tends to dominate the search engine market. Search engines monitor your site all the time for the cues of user experience. Therefore, the strengths you apply on marketing must translate into a language that is easily interpreted by the search engines.
Search Engine Optimisation is Keyword Driven
Experts say that keyword research is the backbone of optimising search engines, a statement which cannot be disputed as there are many statistics to back it up. If you are to triumph in optimisation, investing heavily in keyword research is not optional. Your site can only stand out among the million other pages when you optimise, and this has to start with keywords.
After gaining an understanding of what your target audience is looking for, everything else falls into place. Some of the tools you can use to sample keywords include Google AdWords Keyword Planner, Google Webmaster Tools, Google Trends and Google Suggests.
Google is King
For right keywords and other important aspects to work for you, there must be good content. The newest algorithm introduced by Google is putting a lot of emphasis on high-quality content instead of optimising on heavy keyword usage. It is important to understand that you must use calculated and well-placed keywords rather than having them stuffed in an entire write-up.
The best way to know if your content is good and useful is by checking your analytics, especially during the time users were on your page. Useful and good quality content attracts consumers and gets them to share your ideas on social media.
Check your External Links
External links are necessary for search engines, but you must ensure you are not linking to spam sites or those with inappropriate content. Confirm there are no broken links and that you are not selling links. Once you know the keywords to target, you can begin building links. Focus on directing links to relevant content and know that Google is keen on shady link building tactics.
Promote your site with techniques that are safe and those that work. Failing with SEO optimisation means your site is not running on its full potential.
For more information about Search Engine Optimisation, visit: seo Bristol.
