In Malaysia, "fuyoh" is a slang that carries the same meaning as "bloody hell!", "wow!" or "wahliau!". We used it as the name of this youth-targeted DiGi mobile plan. It gave us the necessary permission to be a little crazy with the ads.

On this shoot I learned that anything with a mean-ass Indian lady is bound to be quite an enjoyable experience.


DiGi - TVC
Published:

DiGi - TVC

Published:

Creative Fields