Before that big new H&M store opened, I promised myself to stay away from it for at least a month and save some money instead.
But three days before the opening, McDonald's tasked us with a challenge — boost flagging sales at an outlet on Orchard Road, near H&M.
Some quick thinking and witty writing led us to "hijack" the opening. We knew a million people would be there, since queueing up on opening day was a popular Singaporean past time.
But three days before the opening, McDonald's tasked us with a challenge — boost flagging sales at an outlet on Orchard Road, near H&M.
Some quick thinking and witty writing led us to "hijack" the opening. We knew a million people would be there, since queueing up on opening day was a popular Singaporean past time.
The client was hesitant at first, but some teamwork sold it through. In the end, the client was so pleased, they wanted to do it for another week and more importantly, sales went up, I went shopping and ChannelNewsAsia even featured the idea briefly on prime time news.
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