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ATC: The Tradition Continues

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ATC - The Tradition Continues

For this commercial for the Australian Turf Club’s annual Autumn Carnival, the request was made for the now infamous double-exposure technique, in order to merge the old with new and highlight over 150 years of Australian racing history.

Two worlds are brought together by taking modern imagery of fashion, timelapses of the racecourse, and jockeys striving for a win, and overlaying these with historic racing images of fashion, jockeys, and crowds. The archival images were projected to give them depth, and combined with a pastel colour palette and iconic images of Sydney Rosehill Gardens/Randwick racecourses.

Racing horses double exposure Fashion historic Exposure pastel horse jockey
Racing horses double exposure Fashion historic Exposure pastel horse jockey
Racing horses double exposure Fashion historic Exposure pastel horse jockey
Racing horses double exposure Fashion historic Exposure pastel horse jockey
Director: Ken Lambert
Production Company: Sheepish Lion
Post Producer: James Schulz
Agency: Banjo
VFX and animation: Scott Geersen / Substance
Sound Design: Song Zu
 
ATC: The Tradition Continues
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Sydney, Australia
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Sydney, Australia

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ATC: The Tradition Continues

Using the tried and true double-exposure technique to highlight over 150 years of rich Australian Racing history and tradition by visually mergin Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives