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    Being unconventional often results in disruption and innovation - and in ideas worth spreading. As a silver partner, it was an honour to contribu… Read More
    Being unconventional often results in disruption and innovation - and in ideas worth spreading. As a silver partner, it was an honour to contribute to the record-breaking event with opening titles, session IDs, online stings, speaker announcements, and digital signage, across formats from 2k-6k. Read Less
    Published:
Created for TEDx Sydney 2017.
Maxon Cinema 4D, Octane Render, Adobe After Effects, Photoshop, Illustrator.


Unconventional:
          "Not conventional, not bound by rule or precedent, different from what is usual, unorthodox."

To be unconventional is to zig when others zag, to think outside the box, to go against the flow, break free from the status quo, make one's own luck, and find new paths. Being unconventional often results in disruption and innovation - and in ideas worth spreading.

As a silver partner, it was an honour for Substance to contribute to the record-breaking event with opening titles, session IDs, online stings, speaker announcements, and digital signage, across formats from 2k-6k.

TEDxSydney is the leading platform for the propagation of Australian ideas, creativity and innovation to the rest of the world, and one of the largest TEDx events in the world. This year TEDx Sydney was held in June at the ICC Sydney, Darling Harbour, allowing a record number of attendees into the TEDxSydney community.

TEDx Sydney liked the concept so much, they asked if we could supply high-res stills for the programme. An incredible compliment from the TEDx team.
Looping speaker title plates were 6k wide, while the digital signage on the front of the Sydney International Convention Centre was 4k, output to a massive 4-storey high LED panel array!

Photos - Left: Catherine McElhone | TEDx Sydney   Right: Tim Lumsdaine | TEDx Sydney     https://www.flickr.com/tedxsydney/

Direction: Scott Geersen 
TEDxSydney CD: Mark Stott, Common Design 
Design/3D: Substance 
Edit: Joe Morris
Music & Sound Design: Rumble Studios

Special thanks to Remo Giuffré, Stu Buchanon, Michael Gie and Johnny Green