If you need to create exceptional customer experience, you need to nest in employee experience. That’s because the customer experience is typically anchored around multiple interactions with your employees. It’s about creating a holistic experience that brings together the whole workplace, the management team and HR to drive innovation as inefficiencies are identified, explored and resolved. 

To get the maximum out of the research, a campaign was planned that drives inclusion as everyone is given a voice and a way to make it heard. 

It started with teasers over the desktops of the employees then gradually introducing the brand that was specifically created for the research purpose - 'Express Yourself'. This was followed by the messages that creates a sense of shared purpose and shared values that unites a workforce. The campaign turned out to be extremely successful in gaining insights, with more than 3 folds of participation then previous years.

CX Design Director and Designer: Rehan Saiyed, Storm Worldwide