Aris Consultancy / Brand design

The Mental Bridging concept created by Bjørn Aris is focused on increasing the output (return, if you will) of employees. The training course focusses on utilizing both the rational (left brain) and the emotional (right brain) capacity of people. By bridging the left and right brain capacities employees are better able to work effectively and it will increase creative (out-of-the-box) thinking. It also allows employees to better handle working in stressful situations.

Started out with a combination of the letters a and c, combined in a circle. The circle was made out of a simplified japanese lantern, and in the end the main sbhape for the logo-design. I reshaped the letters to circles and connected them, building the emblem.