Mediland healthcare distributors is the fastest growing medical distributor in Botswana. They wanted to refresh their corporate identity for a more contemporary look and feel and to solidify their presence in the market.
We reinterpreted the organic, floral logo for a more structured and abstract icon. We kept the orange as a spot colour in the design to add a sense of warmth and humanity to the clinical and cool blues. The new logo now sits comfortably within the medical industry.