BuildersMart is Botswana’s leading DIY retailer with 21 locations around the country. The company wanted to refresh their brand without losing touch with their existing customers. We achieved this by simplifying their existing icon, as well as the logotype, all while keeping the current colour palette the same. Patterns and textures derived from the logo to add an extra layer of depth to the brand. What's more, their tagline 'Building a better tomorrow' was developed to express how they assist the people of Botswana's future for the better.