Liquorama is Botswana’s leading liquor retailer with 48 locations around the country. They approached us to refresh their brand and create an identity that expresses their spirit of celebration. Without veering too far from their existing logo, we introduced a more vibrant hue of red and updated the lettermark for a more contemporary look and feel. Plus, as part of their rebrand we developed their tagline, 'For the good times' further embodying their celebratory spirit.
Together with their new CI design, Liquorama also wanted to establish their online presence. The website provides a platform for customers to see the latest specials on offer, as well as a store-locator so they know exactly where to go to stock up for their next celebration.