From name conception to brand identity, we created the new look for Empire Entertainment: a film distribution company for Fox, Warner and other major movie houses, bringing Hollywood to Africa.
The stationary was brought to life with rich navy and copper textures - these being the primary colours in the palette. The secondary language was inspired by the organic lines that create geographical elevations on a topographical map.
Other collateral was created such us posters, powerpoint templates including print adverting in the Hollywood Reporter and alike.
With the rebrand we went as far as refreshing the office interior instead of only relying on signage, we had to introduce the staff to the new Empire Entertainment brand personality. Other than superficial elements like furniture and paint, one of the things we created was a map on wallpaper of the 'movie empire' they've created on the African continent over the years.