Carmín y Celeste is an image consultant studio based in Guadalajara, Mexico. Led by Karen Gresati, a savvy personal stylist, Carmín y Celeste guides people to create a remarkable impression and feel confident about themselves, by learning their most favourable colour palettes, hair & wardrobe styles and shapes. 

Our naming proposal embraces the idea of two colours, one hot — Carmín, and one cold — Celeste, to represent in a metaphoric way, how temperature could be balanced in a person to enhance their personality and true self.

Menta developed a sophisticated logotype and stationery in black & white with a touch of silver foil, to reflect the brand's attributes of elegance and purity.