Café Fugaz is a specialty Mexican coffee brand, offering 6 experiences designed to elevate any kind of present, from the early morning to the dusk delight.
The morning coffee, the after-dinner coffee, the sleepless coffee, the coffee break. Fugaz's mission is to make those moments a celebration of sensations, transition into the day and close with a great finale. Whether in espresso, americano or latte, inspires Fugaz is to seize the moment, and not leave for tomorrow what you can do / create / say today. It doesn't matter if the moment is espresso or long, as long as it stays in the memory. Write that letter, finish that book, have that talk, take that trip.
We designed a brand where each coffee features an illustration that communicates the time of day it represents. The moments that give meaning to our daily life. The illustrations are vibrant with a color palette that synthesizes our Mexican culture with a contemporary take. The logo is an honest wordmark, with character in its sans serif typeface. We created a complementary icon of a shooting star, which is falling and reminds us of how ephemeral life is. By placing this icon as the security label, reinforces the meaning purposefully on the packaging: like a shooting star. The icon is designed with simplicity to create a contrast with the graphics on each packaging.
Fugaz — tu presente, más intenso