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Cargill/Nutrena—Topline Balance Pop-Up Exhibit

Topline Balance Pop-Up Exhibit

Nutrena hosted a pop-up exhibit to announce the launch of a new equine feed product, Topline Balance. I crafted the barn artwork as an image composite, built entirely from single 'wood paneling' stock image. The pattern was expanded to cover a large expanse and the interior framing was also created from scratch as an image composite. Texture effects were applied to the graphic assets, giving them a painted-on look.   

This was a quick-turn project, conceptualized and designed within only a handful of days. The structure was constructed with double-sided SEG framing/fabric panels, in combination with two large-format fabric drape panels.
Topline Balance Pop-Up Exhibit—Overhead Views
Topline Balance Pop-Up Exhibit—Interior Panel Detail
Topline Balance Pop-Up Exhibit—Interior Panel Detail
Topline Balance Pop-Up Exhibit—Interior Panel Detail
Topline Balance Pop-Up Exhibit—Photo Collage Fabric Drape
Topline Balance Pop-Up Exhibit—Photo Collage Fabric Drape Detail
Topline Balance Pop-Up Exhibit—Photo Collage Fabric Drape
Topline Balance Pop-Up Exhibit—Exterior Detail
Cargill/Nutrena—Topline Balance Pop-Up Exhibit
Published:

Cargill/Nutrena—Topline Balance Pop-Up Exhibit

Environmental graphics/trade show booth to promote the launch of Topline Balance, a specialized formula found in select Nutrena equine premium an Read More

Published: