Topline Balance Pop-Up Exhibit
Nutrena hosted a pop-up exhibit to announce the launch of a new equine feed product, Topline Balance. I crafted the barn artwork as an image composite, built entirely from single 'wood paneling' stock image. The pattern was expanded to cover a large expanse and the interior framing was also created from scratch as an image composite. Texture effects were applied to the graphic assets, giving them a painted-on look.
This was a quick-turn project, conceptualized and designed within only a handful of days. The structure was constructed with double-sided SEG framing/fabric panels, in combination with two large-format fabric drape panels.