Cargill—NatureWise Social Media Campaign

Cargill—Nutrena NatureWise Marketing Campaign

Original design for NatureWise marketing/social media campaign. Includes print ads, social media posts, and web banners.

Nutrena is a leading provider of animal feed, producing some of the most well-loved poultry feeds in the market, attracting loyal, long-time customers who are passionate about the well-being of their animals. These customers form a tightly-knit community that loves sharing their stories and learning from each others experiences, and rely on each other to find the best products for their birds.

Cargill wanted a campaign that was personal and approachable—one that their customer base could relate to. To achieve this (and establish an authenticity that their customers could trust) I utilized already-existing, online customer reviews and stories. I searched through hundreds of online reviews, pulling out quotes with the most impact and emotion (yet simple enough to be approachable, and fit the ad spaces). These quotes were then paired with striking imagery expressing the love between owner/animal.